Thursday, October 22, 2009

Charity Through Marketing

If you travel through Rajagiriya, Sri Lanka you must have spotted a new item in the junction. Did you see a Bus Stop with a NIBM banner at the top? I guess, yeah :-) Let’s hear there story...

The Lotus Club of the National Institute of Business Management constructed a bus halt at Rajagiriya in front of the Rajagiriya Cargills Super Market and opened for the benefit of the public on September 26, 2009.

This project was undertaken as charity by a group of 12 students as part of their BSc in Management Information Systems (MIS). The Lotus Club raised funds for this cause through sale of stickers. They call their concept "Charity Through Marketing".

They used this concept by selling promotional stickers advertising the degree award status given to the NIBM by the University Grants Commission.

The project was conducted under the guidance of Dr. Sunil Jayantha Nawarathne (visiting lecturer Business Policy and Strategic Management, NIBM). The Lotus Club hopes to continue and undertake similar projects in future. ThE uSeFuL wishes them best of luck!!!


Location: Rajigiriya, Sri Lanka
A project of NIBM students, Batch 12 MIS

Click here to read another project of NIBM students.

1 comment:

Wisdom Globe said...

Have a look at this as well,