SEO site review session (Google I/O 2010) at a glance

I'm a great fan of Matt Cutts. Well I should be, since I belong to the SEO industry. Matt Cutts recently organized a SEO site review session. I saw the video and thought of summarizing the topics discussed for the benefit of the majority. I also have the video if you have an hour to spare.

In this session Matt and his colleagues pointed out both SEO and non SEO tips related to online marketing.

SEO

• Google give less preference to the content in meta tags
• Keyword density of the page is very important
• Google like genuine content
• Use Google webmaster central tools to see how google sees your site and for many more other features
• How to optimize a photo blog for search engines and the importance of user generated content
• SEO knowledge for copy writers
• Be aware of hackers

Non SEO

• Be aware of SEO companies and web development companies, they might not be telling the truth always
• Order the items in your layout according to level of importance/relevance to the visitor
• A personal blog and a corporate blog are always two things
• SEM should be backed up by other means of online marketing like press releases, affiliate, spam and etc.
• Consider cross browser compatibility and compatibility for different screen sizes of your design

And oh the 1 hour long video...Enjoy!





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