A facebook post can be your status update or the link that you shared or even a photo album. Unless you are super popular you must have noticed that some get the attention of many and some don't. There could be two reasons why you didn't get your friends' attention. The most straight forward reason would be that they were not interested in what you published and the other being they never saw it. The facebook wall is bit messy anyway. Sometimes you do miss the things of your interest even if they appear in the wall, unless you use filters and you are seriously organized. There could be another reason; which being your post never appeared in their walls.