How to nail that competitor who uses Black Hat SEO (Search Engine Optimization) methods?

Whom?

• For webmasters and marketers who practice ethical SEO techniques
• For people who hate Black Hat SEO
• For people who think Google can do better
• For people who got caught to Black Hat SEO

What is the best start for an online article?

This post is for all bloggers, journalists, webmasters and whoever want to get their article read.